Product Manager (ćwiczenia) - 2019/2020

Course description
General information
Lecturer:dr hab. Robert Szwed
Organising unit:Faculty of Social Sciences - Instytut Dziennikarstwa i Zarządzania
Number of hours (week/semester): 1/15
Language of instruction:Język polski
Course objective
C1 – to submit knowledge on product management
C2 – to learn skills on promotion planning and management
Prerequisites
Basic marketing knowledge
Learning outcomes
Knowledge
K_W08, K_W14
Skills
K_U02, K_U10
Attitudes
K_K07, K_K08
Teaching method
Teamwork, discussion, case studies
Course content description
1. Product manager - definitions
2. Product – how to built and sell it
3. Marketing products and promotion tools.
4. Relations – product-client
5. Business plan, sales forecasting
6.Adversiting campaigns and seling
7. Consulting
8. Projecting product management
Forms of assessment
Attendance, preparing project
Required reading list
1. Ries E., Metoda Lean Startup”, Onepress
2. Zespół Productvision.pl, Product Guide. Podręcznik Product Managera, PDF
Field of study: Journalism and Social Communication
Course listing in the Schedule of Courses:
Year/semester:Year III - Semester 6
Number of ECTS credits: 1
Form of assessment: Grade