Strategic Planning (wykład) - 2019/2020

Course description
General information
Lecturer:prof. dr hab. Marek Pawlak
Organising unit:Faculty of Social Sciences - Instytut Ekonomii i Finansów
Number of hours (week/semester): 1/15
Language of instruction:English
Course objective
C1 - The goal of the suject is to itroduce in area of strategic planning
C2 - to explain basic terms such as: mission, strategic goals, strategic planning prosess
C3 - to describe basic parts of strategic planning process
Prerequisites
Introduction to management
Learning outcomes
Teaching method
Course content description
1. The process of strategic management
2. Mission statement
3. Industry and competitive analysis
4. Evaluating the company resources
5. Determining strategic objectives
6. Formulating the master strategy
7. Strategy implementation
Forms of assessment
Test at the end of the classes.
Required reading list
Basic literature
1. James M. Higgins, Julian W. Vincze, Strategic management and organizational policy, The Dryden Press,
Additional literature
2. Arthur A. Thompson, A. J. Strickland, Strategic management, Concepts and cases, McGraw-Hill, 2001.
Field of study: Management
Course listing in the Schedule of Courses:
Year/semester:Year II - Semester 4
Number of ECTS credits: 3
Form of assessment: Grade
Terminarz:
DataDzieńSalaGodz.od-do
2020-05-21czwartekC-232 09:10 - 10:50
2020-06-15poniedziałekC-232 09:10 - 10:50