Popular culture (konwersatorium) - 2019/2020

Course description
General information
Lecturer:mgr Stanisław Dunin-Wilczyński
Organising unit:Faculty of Social Sciences - Instytut Dziennikarstwa i Zarządzania
Number of hours (week/semester): 1/15
Language of instruction:English
Course objective
C1 – indicating the place and role of popular culture in the contemporary world, differences between mass and popular culture, definitions and features
C2 – presenting theory and main trends of scientific research of popular culture in outline
C3 – characterizing selected occurrences of popular culture based on examples (pop culture icons, Barbie doll, sitcoms, fashion, shopping, tabloids)
C4 – understanding the variety of values promoted by popular culture
Intermediate English language skills
Learning outcomes
K_W08 has elementary knowledge about the processes of interpersonal and social communication, their regularities and disturbances
K_W11 knows the most important traditional and contemporary theories of social communication, understands their historical and cultural determinants
K_U01 is able to observe and interpret social phenomena; analyzes their connections with various areas of media studies
K_U07 develops skills in interpersonal communication, can use specialized language and communicate in a precise and consistent way using different channels, genres, and communication techniques
K_K08 responsibly prepares for his work, designs and performs activities in the field of social communication
Teaching method
Conversation lecture
Course content description
1. Sources, features and definitions of popular culture and mass culture
2. Main theories of popular culture: French school and cultural industry, structuralism, semiology, Marxism, political economy and ideology, feminism, postmodernism.
3. Popular culture and its context: role of media, consumerism, and free time
4. Selected occurrences of popular culture: global symbols and icons of popular culture, gadgets, important places of popular culture consumption: multiplexes, shopping malls, theme parks, music, fashion, sport, women\'s press.
Forms of assessment
Oral examination
Multimedia presentation prepared in groups

Failing Grade
(W) - The student does not know the basic concepts in popular culture studies
(U) - The student cannot observe or analyze discussed popular culture phenomena
(K) - The student does not cooperate in group work or take part in discussions

Satisfactory Grade
(W) - The student knows selected concepts in popular culture studies
(U) - The student is able to observe and analyze selected popular culture phenomena
(K) - The student understands the need to organize group work and take part in discussions, but cannot do it in a competent way

Good Grade
(W) - The student knows most of the concepts in popular culture studies
(U) - The Student is able to observe and analyze most of the discussed popular culture phenomena
(K) - The student knows how to work in a group when analyzing popular culture phenomena

Very good Grade
(W) - The student knows all the concepts concerning popular culture studies
(U) - The Student is able to observe and analyze all popular culture phenomena
(K) - The Student is able to organize his team’s work and actively take part in discussions
Required reading list
John Fiske, Zrozumieć kulturę popularną, Kraków 2010.
Sonia Maasik, Jack Solomon, Signs of Life in the USA: Reading Popular Culture for Writer, 7th edition, 2011.
John Storey, Cultural theory and popular culture: an introduction , edition, The University of Georgia Press Athens 2006.
John Storey, Inventing popular culture, Oxford: JohnWily&Sons 2003.
Holt N. Parker, Toward a definitions of popular culture, “History and Theory” 50(May 2011), 147-170.
Field of study: Journalism and Social Communication
Course listing in the Schedule of Courses:
Year/semester:Year III - Semester 6
Number of ECTS credits: 2
Form of assessment: Grade