Entrepreneurship (workshops) (warsztaty) - 2019/2020

Course description
General information
Lecturer: - VACAT
Organising unit:Faculty of Science and Health - Instytut Matematyki, Informatyki i Architektury Krajobrazu
Number of hours (week/semester): 2/30
Course objective
1. Understanding the dynamic role of entrepreneurship in the economy and the importance of small businesses
2. Organizing and Managing a Small Business
3. Financial Planning and Control
4. Forms of Ownership for Small Business
5. Strategic Marketing Planning
6. New Product or Service Development
7. Business Plan Creation for start-ups
Prerequisites
PREREQUISITE REQUIREMENTS
Basic knowledge of business subjects - high school level syllabus
Learning outcomes
TEACHING OUTCOMES OF THE CLASS
KNOWLEDGE
Knowledge of the activities involved in entrepreneurship K_W10
Knowledge about setting up business strategies and plans of small ventures, K_W11
Knowledge about barriers in running an enterprise – identifying resources and risks K_W11
Awareness about communication methods and solving crises K_W09
Knowledge about cash flows K_W11
SKILLS
Ability to objectively assess available resources K_U11
Ability to formulate personal and business goals K_U07
Ability to perform expertly selling and recognize clients needs K_U09
Ability to construct budgets - revenue and investment planning, cost control K_U17
Ability to transform an innovative business idea into a start-up K_U13
SOCIAL COMPETENCES (ATTITUDES)
Ability to give and receive constructive feedback as a basic model of communication in business K_K04
Ability to recognize business opportunities through an understanding of existing economic and social landscapes K_K06
Ability to create products and services responding to market and social needs – understanding that maximizing the profit is not the ultimate goal of socially responsible business. K_K05
Teaching method
TEACHING METHODS
Presentations, role-playing exercises, direct interaction with successful entrepreneurs
Course content description
PROGRAM CONTENT OF THE CLASS
This course provides business and non-business majors with the skills
necessary to succeed as an entrepreneur. The fundamentals of starting and
operating a business, developing a business plan, obtaining financing,
marketing a product or service and developing an adequate accounting system
will be covered. Strong emphasis will be put on communication, planning and managing in business, operations improvement through LEAN method, conflict resolution, and management
Forms of assessment
ASSESSMENT CRITERIA AND METHODS OF VERIFICATION OF THE ASSUMED LEARNING OUTCOMES – GRADED CREDIT
Very good grade
Knowledge - has a broad understanding of the assumptions of business ventures - can get involved in an open discussion on this topic. Identifies barriers in business and understands their nature. Has a good orientation and practical ability to use various methods of communication in solving crises. He has a broad knowledge of the importance of financial liquidity - he can perform a liquidity analysis.
Skills - can carry out a critical analysis of the resources available to run business projects. Can set business and personal goals and strategies. Can use the methods of expert selling. Can prepare the budget of a business venture. Can design a new service and product.
Social competence - is aware of the importance of constructive criticism and can put into practice different methods of productive interaction. Is knowledgeable and sensitive to the needs of others in the business. Is aware and able to convincingly explain the principles for maintaining a balance between the efforts aimed at maximizing profit and the social dimension of business activity
Good grade
Knowledge - Knows the assumptions of business ventures. Identifies basic barriers in running a business. Has a good orientation as to the methods of communication and dealing with crisis situations. Has knowledge about the importance of financial liquidity.
Skills - is able to carry out a critical analysis of the resources available to run business projects. Can list most of the issues being the basis for setting goals and business strategies. He can list and discuss the majority of rules for conducting expert sales. He can present the budget assumptions of a business venture. He can prepare the assumptions for creating a new service
Social competences - is aware of the importance of constructive criticism and is able to put into practice a method of constructive communication. He is aware and shows the ability to shape attitudes of sensitivity to the needs of others in business relationships. Is aware of the need for balance between the pursuit of maximizing profit and the social dimension of business.
Satisfactory grade
Knowledge - has knowledge of the general assumptions of business ventures. Can list the main barriers in running a business. Has a general understanding of the methods of communication and dealing with crisis situations. He has general knowledge about the importance of financial liquidity.
Skills - can list the assessment criteria used in the analysis of the resources available to run business projects. Can list some elements that are the basis for setting goals in business and personal strategies. Can list some rules for conducting expert sales. Can list basic rules for budgeting the business ventures. Can describe the practices of creating new services.
Social competences - is aware of the importance of constructive criticism and communication. Is aware of the need to shape attitudes of sensitivity to the needs of others in the business. Is aware of the need for balance between the pursuit of profit maximization and the social dimension of business.
Unsatisfactory grade
Knowledge - does not have any knowledge about the general assumptions of business ventures. Is unable to name the main barriers in running a business. There is no understanding of how to deal with crises. There is no general knowledge about the importance of financial liquidity.
Skills - is unable to list the assessment criteria used in analyzing the resources available to run business projects. Can not list the basic principles that are the basis for setting goals and formulating business strategies.
Social competences - there is no awareness of the importance of constructive criticism and communication. There is no awareness of the social dimension of business.
Required reading list
BASIC READINGS
Finkel D., Harkness S (2017) Build a Business, Not a Job! Grow Your Business & Get Your Life Back Published by Bradstreet and Sons. https://free-management-ebooks.tradepub.com
ADDITIONAL READINGS
Kotler, P. (2011) Reinventing Marketing to Manage the Environmental Imperative Journal of Marketing vol:75 no. 4: 132 -135